Bellagroup A/S is one of Denmark's largest companies within hotels, conferences, events and hospitality.
Bellagroup is committed to being "net zero" by 2050, and as part of that journey, has joined THE UPCYCL. This allows Bellagroup to work from their zero waste strategy, where waste and surplus materials are given new life through recycling and upcycling.
Bellagroup operates three hotels and the Bella Center conference center in Copenhagen. Frida Ulrik-Petersen explains that Bellagroup works purposefully with CSR and sustainability across brands and business areas. She adds "Our goal is to deliver the best service to our guests, while taking responsibility for the business's impact and footprint on the environment and society".