Our Manifesto

Pioneers of Change

We advocate for the courage to embrace sustainability and reject planned resource obsolescence. It’s about pioneering change and inspiring others to join us in our quest for a greener planet. If you don't take risks, nothing will change.

Collective Action

We understand that significant achievements are made possible through collaboration. By engaging together in sustainable practices, we can amplify our impact and accomplish our shared vision. Let's back each other up because we can only be circular together.

A Greater Impact

We believe that as our business scales, our capacity to effect positive change increases exponentially.

Radical Honesty

Honesty and openness are fundamental to our identity. We strive for clear and empathetic communication in everything we do.

Empathy and Inclusion

Our culture is built on empathy, understanding, and respect for differences. We create a safe space where personal expression and diversity are celebrated, and where we can share experiences, free from judgment.

Education and Empowerment

We are committed to enlightening our community about sustainable practices and the circular economy. Through education and hands-on experiences, we empower individuals and organizations to make informed decisions for a greener future.

Embracing Imperfection

We recognize that perfection is not a prerequisite for progress. It’s about making positive changes now, learning from our experiences, and continuously improving our practices.

Stumble Towards Greatness

As our motto says; there's no time to waste!
We embrace failure as an essential part of growth and innovation. We encourage risk-taking and learning from mistakes by fostering a culture of psychological safety and mutual support. Green means go!

Balanced Autonomy

We value the balance between collaboration and individual autonomy. Our team members have the freedom to explore creative solutions while working together towards our common goals.
This manifest is not just a statement of our values; it is a call to action for everyone who joins THE UPCYCL. Together, we can make a difference, one upcycled material at a time.